new york

This post was originally published on the 2AMt blog. It summarizes the history, the reasons behind,  metrics, the technical and aesthetic requirements of and the successes of our production of Better Left Unsaid TV, the first of it’s kind interactive live streamed play. To skip to the section that most interests you click the appropriate word in the previous sentence.

Miguel Govea and Jessica Arinella in Better Left Unsaid by Joey Brenneman

On January 21st of this year, my producing partners and I began previews of the first of its kind, interactive live streamed play. This was a full length production of Joey Brenneman’s Better Left Unsaid, cast with professional New York actors, staged in a small off-off broadway house in front of a live audience for a three week run. AND…simultaneously Better Left Unsaid was shot with four cameras, mixed in real time and streamed live to the internet so that anyone, anywhere in the world could  see the show. The bonus for online viewers was that they could interact with the live streamed theater experience via Facebook, Twitter and chat rooms.

Producing a play is complicated. Producing a live streamed play incorporates everything it takes to produce a play and adds to that everything you need to do to produce a live television shown- with the always wavering unknowns of live streaming technology thrown in to the mix. We climbed a lot of hurdles to reach opening night, almost as many to arrive at our final performance and ended our nine month journey on the highest of notes. We had over 50,000 unique viewers join us for the final three performances of Better Left Unsaid. We received virtual standing ovations from people all over the world. We proved that people will in fact pay for online video, at least if it is positioned as theater. Finally, we had the great honor, joy and sometimes nervous breakdown of launching a brand new theatrical paradigm, born of today’s technology.

Why live stream a play? Honestly there are a million reasons- the most obvious are… click to read post…

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“Theater People: We need you!”


So said Virginia Heffernan, digital media critic of the New York Times when reviewing my live streamed online video series “35″. It was a rough night- we had sound problems, we had camera problems- in fact we shot all 10 episodes on a budget of less than $6000- and yet Virginia Heffernan responded to what I thought was the most important element of my production of “35″. The internet is screaming out for compelling, daring, artistic content. Content that is not simply underdone TV, but that is created by people who are passionate about story telling and communicating. People who have spent their lives in black boxes turning nothing – into magic. Read Post

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I went to the 140 conference in New York this week for two reasons-

ONE:  I was in need of inspiration.

I’ve been on twitter for over three years, but lately twitter has felt a lot like high school to me – all about popularity and carefully marketing an image (read personal brand?).   I was hoping that the conference would remind me of all the things I once loved about twitter- the diversity of people, the original voices, the exposure to people I would never otherwise have contact with, the 140 character conversations that lead to real friendships with people all over the world.

One of the greatest appeals for me of the Internet is its capacity to celebrate authenticity (much the way independent film once felt).  Youtube has always seemed to me the logical backlash to the airbrushed perfection of Hollywood, and it is the same real humanity that drew me to twitter.  And yet I couldn’t help note the disconnect between Jeff Hayzlett’s (@JeffreyHayzlett) insistence that the power of twitter is in sharing an authentic, transparent part of yourself, and Donny Deutche’s comment, only a few speakers later, about the importance of keeping your “brand” on twitter consistent- a message I hear touted over and over again.

I am a human.  I am not consistent.  I am happy, sad, annoyed, hopeless, inspired, inspiring, enraged, stupid and smart.

I will choose the raw vulnerability that the always insightful Andrea Syrtash (@andreasyrtash) implored us to share, over the always positive, carefully constructed 200,000 follower “influencer” any day.

If I want to be marketed to I’ll turn on the TV.

Which brings me to…

TWO: Jeff Pulver

The 140 conference is the brain child of Jeff Pulver (@jeffpulver).  Jeff remains an inspiration and I am so lucky to consider him a friend.  Jeff’s vision of social media is one in which every voice matters and through which anyone has the capacity to make a difference. (This was reflected this year in his lowering the conference ticket price to one which almost anyone could afford, $100-$140 for the two day conference).  Jeff’s Utopian image of the Internet may of may not turn out to be true (I am willing to bet that Ivanka Trump has a lot more followers and a lot more influence than twitterer #200,345,376 tweeting from the lonely, if passionate, confines of his living room turned office) – but even so, I was honored to spend two days celebrating both the famous and the everyday folks, each using a public medium in their own way, in their own voice, in pursuit of that smaller world where every individual counts.

Many thanks are due to the new friends I met, the old friends I was reacquainted with, and the regular folks who are doing extraordinary things with today’s social media tools, people like  @andydixn@jeffrago, @Colorburned, @stevegarfield@starrgazr@skyle@ajleon@ellenrossano, @cathybrooks@lynetteradio, @jonnygoldstein, @fredericg , @deanland, @zaneology, @mayaREguru … my list could go on and on, but thank you to each and every one of you.  Because of you my Mission: Inspiration 140 Conference  - was accomplished.

And if that lonely twitter #200,345,376 does in fact manage to change the world from the confines of his living room turned office, I will joyfully join Jeff Pulver  as he launches a universal victory dance.

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