Facebook Live-Stream: Marketing Bootcamp Fail

Crossposted at VirtualOvationTV

The Facebook marketing team behind the spinning wheel of death- People or corporate autmatons?

I love live streaming. I have devoted my career to building live streaming into the performing arts. Live streaming offers you an unparalleled method of both communicating with your audience on an authentic, granular level and of building community around your brand.

 

Note the words Community and Communicate.

For the past two days I have been logging into the Facebook Marketing Bootcamp streamed live via Livestream ( a company I love).

Now, as much as anyone, I understand how hard it is to stream live – there are a multitude of factors which need to be in perfect order in order to send a stream that is both visually and audibly clear. But this is Facebook!!!! A multi-billon dollar technology company that is attempting to launch a huge advertising initiative with this bootcamp, and they can’t stream a live event that will load and that is audible? Come on!

So, yes… technically I would give this stream a fail… but after two days there are two far more important reasons I think that Facebook Marketing Bootcamp Live is failing- and they go back to the greatest assets of livestreaming- COMMUNICATION AND COMMUNITY.

On the first day of the bootcamp thousands of us set our reminders so that we arrived on the bootcamp page with five or ten minutes to spare. A perfect opportunity for Facebook to send out a message in the player that says something like

“Hi! Thanks so much for coming to our first Facebook Marketing Bootcamp. We are so glad you are here! We will begin at 12:30 EST and so look forward to answering your questions”.

Ahh…as a viewer i feel like my time is valued, I matter to the company and I am  reassured that I have come to the right place at the right time. I am relaxed, taken care of and ready to hear Facebook’s message with an open (even excited) mind.

Instead… Facebook had a keynote speech given by Sheryl Sandburg auto-playing on the page. Great speech…but the news feed below the video was filled with viewers who were confused. They thought they had come to a live event- why was a pre-taped video playing? (want a simple fix… just add a scroll with the welcome message above and all your potential customers feel taken care of and acknowledged.)

Then, 12:35 and the stream hadn’t begun… still no message from Facebook. This is appointment viewing. Respect your audience by letting them know that you know they are there, they are waiting, they have taken time out of their day, and you will be with them shortly. Again… a simple scrolling message will solve the issue. Perhaps

“Hi! We are running 5 minutes late. We apologize for the delay but really look forward to answering your questions”

would make their audience feel like their time and their business mattered.

And then the content…. the most important aspect of a live stream is it’s ability to authentically communicate your brand. To connect one on one with your audience and therefor to build trust and loyalty. For the first 20 minutes of the stream I was convinced the whole show was pre-taped and edited because the young (hip?) lovely marketing team all sounded scripted and forced. I didn’t see any people on that stream. Just very rehearsed corporate automatons.

The upshot of all of this..my feeling that I am doing business with a behemoth company that can’t offer any sort of human customer service was reinforced. My understanding of how Facebook can help me with my business…not so much.

I assume that reaching smaller businesses with this bootcamp is an important new initiative for the Facebook marketing team. My question, after the first two days is why did they choose a live platform? If they want to educate, entertain and build an audience in a controlled, scripted environment why not create great on-demand videos? If they want to build community, authenticity and trust then by all means, add on the additional technical challenges of producing a live event. But if in doing so you fail to treat your audience with respect, fail to build a strong community and fail to convey the authentic parts of your company that make you unique and relatable, you are wasting your resources.

This entry was posted in live streaming, video and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

30 Responses to Facebook Live-Stream: Marketing Bootcamp Fail

  1. As a Newbie, I am continuously browsing online for articles that can be of assistance to me. Thank you
    cheap oakley deringer http://www.campisa.it/Temi/Home/cheap-oakley-deringer-12430652.html

  2. I not to mention my guys ended up checking out the nice strategies located on your web page while at once got an awful feeling I never expressed respect to the blog owner for those techniques. Those young men ended up thrilled to see them and have in effect truly been enjoying these things. Many thanks for actually being considerably accommodating and then for figuring out certain really good topics most people are really wanting to be informed on. Our own honest apologies for not saying thanks to sooner.
    Fake Oakleys Sunglasses http://www.mini-systemsinc.com/links.asp

  3. you’re really a just right webmaster. The web site loading pace is incredible. It seems that you’re doing any distinctive trick. In addition, The contents are masterwork. you’ve done a excellent job on this topic!
    cheap oakley nanowire 4.0 http://www.july2.org/images/cheap-oakley-nanowire-4.0-13495105.html

  4. Hi my family member! I want to say that this post is awesome, great written and include approximately all vital infos. I would like to see extra posts like this .
    cheap tyler oakley wiki http://www.africahash.co.za/Ah2001/hitlist/cheap-tyler-oakley-wiki-9483570.html

  5. Can you please email me the code for this script or please tell me in detail in relation to this script?
    Discount Louis Vuitton belts http://www.jcobfreight.com/service.asp

  6. hey there and thank you for your info ?I certainly picked up anything new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the website lots of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Well I adding this RSS to my email and could look out for a lot more of your respective interesting content. Make sure you update this again soon..
    cheap oakley o store http://www.davezuck.com/southdakota2008/smallvids/cheap-oakley-o-store-630421.html

  7. I want to show my appreciation to you just for rescuing me from this particular problem. After checking through the internet and obtaining views which are not powerful, I assumed my entire life was well over. Existing without the presence of solutions to the difficulties you’ve fixed all through the post is a crucial case, as well as the kind which may have badly damaged my career if I hadn’t noticed the website. Your primary talents and kindness in maneuvering all the things was precious. I don’t know what I would’ve done if I had not encountered such a subject like this. I can also at this time look ahead to my future. Thanks so much for the impressive and amazing guide. I won’t think twice to endorse your blog to any individual who should get care on this situation.
    cheap oakley romeo 1 http://www.ims-blaibach.de/bilder/cheap-oakley-romeo-1-7542347.html

  8. Great remarkable issues here. I¡¦m very satisfied to see your article. Thanks a lot and i am looking ahead to contact you. Will you kindly drop me a e-mail?
    Discount oakley watches http://www.finnishcenter.org/Rotary/oakley.php

  9. Hello my family member! I want to say that this post is amazing, nice written and include approximately all vital infos. I¡¦d like to look extra posts like this .
    cheap snapbacks sale http://www.nationalcommunicationsgroup.com/main/ncg.htm

  10. magnificent issues altogether, you simply received a new reader. What would you recommend about your submit that you made some days in the past? Any sure?
    cheap cheap oakley sunglasses free shipping http://www.eaststone.se/images/cheap-cheap-oakley-sunglasses-free-shipping-12062305.html

  11. I¡¦ve recently started a web site, the information you offer on this site has helped me tremendously. Thanks for all of your time & work.
    cheap oakley cheap sunglasses http://www.kaiserpublishing.com/links/images/cheap-oakley-cheap-sunglasses-11311878.html

  12. As I web site possessor I believe the content matter here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Best of luck.
    cheap oakley sunglasses military discount http://www.bgminsurance.com/working/cheap-oakley-sunglasses-military-discount-15982593.html

  13. Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! However, how could we communicate?
    cheap oakley review http://www.statlerinternational.com/concent/cheap-oakley-review-8314747.html

  14. of course like your website but you have to check the spelling on several of your posts. Many of them are rife with spelling issues and I find it very bothersome to tell the truth on the other hand I¡¦ll certainly come again again.
    cheap oakley vault coupon http://www.robertkostin.com/EmailLog/cheap-oakley-vault-coupon-14099659.html

  15. Definitely believe that which you said. Your favorite reason appeared to be on the net the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will probably be back to get more. Thanks
    cheap oakley probation sunglasses http://www.spftransfer.com/images/chalkfestival2005/cheap-oakley-probation-sunglasses-12745594.html

  16. This video post is genuinely fantastic, the echo quality and the picture feature of this film post is genuinely awesome.
    cheap oakley canteen http://www.advantageinhomecare.com/images/cheap-oakley-canteen-4345631.html

  17. Thanks a lot for sharing this with all people you actually recognize what you are talking about! Bookmarked. Please also talk over with my website =). We can have a hyperlink change contract among us!
    cheap oakley law enforcement discount http://www.angolangetaways.com/photos/home/cheap-oakley-law-enforcement-discount-10786670.html

  18. Hi, I read your blog on a regular basis. Your story-telling style is witty, keep it up!
    cheap snapback hats http://www.abcrecycling.com/services.html

  19. I would like to voice my admiration for your kindness supporting individuals who must have help with this niche. Your real commitment to getting the solution around has been incredibly informative and have truly helped employees just like me to get to their goals. The useful hints and tips denotes a lot to me and extremely more to my peers. Regards; from everyone of us.
    Louis Vuitton Belt http://www.lacensemontana.com/rayHunt.html

  20. I am always invstigating online for tips that can facilitate me. Thx!
    cheap oakleys bistro http://www.poligononet.org/entrada/cheap-oakleys-bistro-17893298.html

  21. I’m still learning from you, while I’m making my way to the top as well. I absolutely liked reading all that is posted on your site.Keep the tips coming. I enjoyed it!
    cheap shaun white oakley sunglasses http://www.ferribygroup.com/sing/cheap-shaun-white-oakley-sunglasses-16134876.html

  22. whoah this weblog is great i love reading your articles. Stay up the good paintings! You already know, lots of persons are searching around for this information, you can help them greatly.
    cheap oakley snowboarding http://www.emazingstore.co.uk/photo/images/cheap-oakley-snowboarding-3100819.html

  23. Great weblog right here! Also your site so much up very fast! What host are you using? Can I am getting your affiliate link for your host? I wish my web site loaded up as quickly as yours lol
    cheap ray ban vs oakley http://www.foscart.it/eng/img/cheap-ray-ban-vs-oakley-599293.html

  24. I all the time emailed this weblog post page to all my associates, as if like to read it after that my contacts will too.
    cheap oakley hoodies http://www.collegegroveapts.com/highslide/graphics/cheap-oakley-hoodies-1746144.html

  25. Great blog here! Also your web site rather a lot up very fast! What web host are you using? Can I get your associate hyperlink on your host? I want my site loaded up as quickly as yours lol
    cheap oakley court hotel http://www.kfdco46.com/Secure/logs/cheap-oakley-court-hotel-12697681.html

  26. Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such fantastic information being shared freely out there.
    cheap oakley money clip http://form.morrisonsinmotion.co.uk/Content/images/cheap-oakley-money-clip-8525928.html

  27. Great blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also
    cheap snapback hats http://www.exchangeins.com/robertsmirabito.html

  28. I have been examinating out a few of your stories and i can state clever stuff. I will surely bookmark your site.
    Cheap Oakley Sunglasses http://www.michelleskitchen.com/fox5.html

  29. I do consider all the concepts you’ve presented to your post. They’re really convincing and can definitely work. Still, the posts are very brief for beginners. May just you please lengthen them a little from subsequent time? Thank you for the post.
    cheap oakley o store http://www.clarkstonpaper.com/images/product/cheap-oakley-o-store-19228442.html

  30. Valuable information. Fortunate me I found your website unintentionally, and I am shocked why this twist of fate did not came about earlier! I bookmarked it.
    cheap oakley stores http://www.binationallogistics.com/spanish/data/cheap-oakley-stores-16994556.html

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>